Driving sustainable value is one biggest challenge for today’s businesses. Businesses see the potential, but while current operations take all the focus, it is hard to step back and know where to start. So often creating value and innovation from sustainability happens ad-hoc, in random processes that cannot be repeated. Sustainability and innovation should be driven by knowledge and not opinions. But it is hard to make good decisions on what actions to take without backed-up arguments. With the Sustainability Innovation Assessment process we help you identify your organisation key leverage points for sustainable interventions that have best business impact.

The process for improving Sustainability Innovation Assessment contains the following steps:

• PREPARE – Where do you think you are? Which capabilities matter? Prioritization of the system’s capabilities based on internal and external stakeholders.
• CONDUCT – Where you actually you are? Collection of qualitative and quantitative data.
• CONCLUDE – Assumed, Assessed & Aspired mapping of positions. A Baseline for tracking progress is created.
• IMPROVE – Plan for improvement and leverage opportunities

The first step to drive value from sustainability is to understand how intrinsically linked these two fields are. The capabilities to drive successful innovation are very connected to the capabilities to drive sustainability transformation in an organization. Understanding this connection is the first step to place an organization on the Holly Grail matrix, a matrix that aims to map the current state and aspiration of an organization to maximize the value from sustainability.