WHAT IS AN IDEA-TO-MARKET PROCESS

Idea-to-Market Innovation Process

At Next Agents, we support your organization in creating tailored innovation processes that turn ideas into market-ready solutions. Leveraging the ISO 56002 framework, we help you design a structured approach to effectively evaluate and develop ideas, optimizing your innovation resources from identifying opportunity areas to concept creation, validation, and solution development.

WHY AN IDEA TO MARKET PROCESS

Don't miss opportunities because you didn't look carefully enough

As climate-change increases pressure on businesses for novel sustainable innovations, organizations and teams develop different and competing ideas for possible paths forward. Unfortunately, it is not always easy to identify the right project to bet on. Opportunities might be missed because the right expertise was not considered when evaluating a proposal or just because the criterion was not aligned to the development phase. 

A good Innovation process ( i. e. Idea-to-Market process) will provide your team with a clear and transparent process to prioritise projects, support the develop of those ideas, and govern their development.

BENEFITS OF AN INNOVATION PROCESS

Visualise options

Profile and gain overall understanding of potential projects together with your team

Prioritise ideas

Prioritise a given set of projects, and where necessary reject projects;

Build alignment

Drive speed through alignment and promote motivation in the team

Evaluate & Review

Evaluate and track progress of you ideas to manage and plan resources 

HOW TO IMPLEMENT AN IDEA-TO-MARKET PROCESS

Our adaptable approach ensures that the innovation processes are configured to suit your specific initiatives and circumstances. Whether forming a fast track, following a non-linear sequence, being iterative, or integrating with other organizational processes, our methods ensure flexibility and resilience. This allows your innovation efforts to seamlessly interact with functions like research, product development, marketing, and more, fostering a holistic and effective innovation ecosystem.

We co-create the development and implementation of the innovation process to make sure it’s tailored to your firm and that you have the necessary buy-in from the organization.