
The Sustainability-driven Innovation Matrix helps organizations create a common understanding of current practices and create a vision for integrating sustainability and innovation.
The Sustainability-driven Innovation Matrix, also known as the Next Agents’ Holy Grail, helps organizations create a common understanding of the current practices and create a vision for integrating sustainability and innovation.
Download this PDF and print it on an A3 or A2 sheet of paper. You can also draw the matrix on a sheet of paper if you can’t print.
Have a critical discussion about where the business is. Use the matrix to create a shared understanding of your sustainability-driven innovation capabilities, across your team, your business unit, or the entire company.
Use the Levels of Maturity and the Guiding Questions to support you understanding where you are and where you want to go.